What's a Puff? Mostly pancake, shaped like a donut hole, entirely delicious. Great with milk or coffee, at home or on the run. Syrup optional. Puffed to perfection. It was the Belgians who first understood that not everything bigger is better. Like these bite-sized treats, perfectly sized for whenever the craving calls. Rooted in Good: That's our guiding principle. We're a bunch of foodies and a real chef. We craft recipes that we want to eat, starting from simple ingredients. So good taste comes naturally. It's just good food, made simple. That's our mission.