Geno's steaks. Philadelphia original. Inspired by Geno's Steaks Philadelphia, PA. Inspired by the dish that made Geno's Steaks a Philadelphia icon, here's a taste of their Philly cheesesteak. Guaranteed fresh until printed date or this snack's on us. Facebook. Twitter. SmartLabel: Scan for more food information. 1-800-352-4477. Call for more food information. Find us on Lays.com. Questions or comments? 1-800-352-4447 Mon-Fri 9:00am to 4:30pm CT email or chat at fritolay.com. Taste the Flavor Icons discover the flavor of the hottest signature dishes and you could win prizes! Try them all. To learn more visit laysflavoricons.com.